Anne Feeley was diagnosed with glioblastoma multiforme brain cancer. To raise awareness and money she and Gundula Hennig cycled across America as Brains on Bikes. OMD Design were asked to develop a bold identity and uncompromising tone of voice across a multitude of media that would help raise awareness.
On completion of the journey in August 2010, Brains on Bikes had raised 1.5million dollars.
www.brainsonbikes.org
