Following a five way credentials pitch. FRAE founders Martyn Pollock and Donald Murrey appointed OMD Design. A rebrand and repositioning was required that would differentiate FRAE from the growing number of frozen yogurt brands. Vintage illustration, imaginative use of photography and a bold fresh colour pallete have helped establish FRAE as one of the most loved and visited frozen yogurt brands in the UK.
www.frae.co.uk
